Africa is a rapidly growing market

WITH A POPULATION OF OVER 1.2 BILLION PEOPLE

The continent is home to a young and growing middle class with increasing disposable income. This has led to a boom in consumer spending, particularly on fast-moving consumer goods (FMCG).

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We are passionate about Africa 

AND WE BELIEVE IN ITS FUTURE

We don’t just care about business.

WE CARE ABOUT YOUR NEEDS

What we offer

TO HELP YOU SUCCEED IN THE AFRICAN MARKET

Consulting & Advisory

We have a deep understanding of the African market and can help you find opportunities that are both profitable and sustainable.

Market Intelligence

We can help you understand the African market, including the size of the market, the competitive landscape, and the needs of consumers.

On-the-ground partner

We connect you with potential partners, suppliers, and customers. Our wide network of contacts throughout Africa can help you grow.

Partner

WITH US

Grow your revenue
Gain the competitive edge with expert recommendations of new and on-trend brands to suit your client and market needs.

Establish an African footprint
Get access to the resources and support you need to succeed in this growing market.

Enter new markets
We help you open up new markets by identifying and evaluating potential opportunities.

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We can help you navigate the complex African market and avoid common pitfalls

Unreliable and untrustworthy suppliers are costly for business.

Work with a premium African FMCG sourcing specialist that you can trust.

Trusted

EXPERTS

  • Over 20 years’ experience in global FMCG.

  • Our solid local relationships give you access to trusted networks.
  • Experts in global and local market trends to help guide your client portfolio offering.

  • We’re here to grow with you: our international client partnerships last.

  • Over 20 years’ experience in global FMCG.

  • Our strong relationships with local suppliers gives you access to the best deals, as well as security in your product selections.

  • Experts in global and local market trends to help guide your client portfolio offering.

  • We’re here to grow with you: our international client partnerships last.

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Proudly African

Celebrating Our People, Products, and Culture

African brands that

you can trust

The African Brand Company

EXPERIENCE

1. Request a complimentary consultation with us to discuss your company needs.

2. We will work with you to assess your specific needs and goals. This includes understanding your product or service, target market, and your budget.

3. Once we understand your needs, we will develop a custom strategy for your business. This strategy will include a plan for market research, product development, distribution, and marketing

4. We work with you to execute your import and export strategy. This includes providing you with the resources and support you need to succeed.

1. Request a complimentary consultation with us to discuss your company needs and market requirements.

2. Join our client network and receive regular, expertly tailored brand portfolio recommendations.

3. Select your preferred brands and we will negotiate the best commercial offering on your behalf.

4. Place your order, then wait to receive your consolidated brand selection in perfect condition.

Top quality brands

at the right price

Why choose African Brand Company

AS YOUR PARTNER?

Are you looking for a trustworthy, experienced African partner to support your business and help grow your market share?

Finding the right African partner is essential for growing revenue.

“Finding the right African partner is essential for growing your revenue.”

What can you expect from us when you become one of our clients?

Integrity – we honour our promises and negotiate fair pricing and deals.

Proactive – we strive to do what others won’t, we always aim to go the extra mile and exceed client expectations.

Do Good – we believe in leaving the world (our home) better than we found it through partnering with more-than-ethical suppliers.

Africa is our passion and our speciality. Request a meeting to begin partnering with us today!

REQUEST A MEETING

Why choose African Brand Company

AS YOUR PARTNER?

Are you looking for a trustworthy, experienced African and South African partner based in Africa to support your business and help grow your market share?

Finding the right African partner is essential for growing your revenue.

An on-the-ground partner to secure you the best products Africa has to offer, on your behalf. Finding the right local partner to work with is essential in avoiding unscrupulous suppliers and other costly mistakes.

Service levels and standards from many manufacturers can be poor and result in costly delays and complications with government authorities, trade and customers. When you choose to work with African Brand Company, these risks are mitigated through our excellent information sharing, product monitoring and superior service.

Logistics and freight are a grudge purchase and put a strain on your time and resources. Getting quotes, liaising with freight forwarders and preparing all necessary documentation is hard work. Our premium service and hands-on solution removes all this hassle, giving you peace of mind that the brands you desire will arrive on time and in good condition. This frees you up to focus on growing your business and selling in your market.

“Finding the right African partner is essential for growing your revenue.”

Africa is competitive as an agro-processor. This strength combined with global branding and local innovation influences results in fantastic brands that can hold their own in international markets. Working with us will help you to identify the right brands and people to work with so you can exploit this opportunity.

Choosing the right brands for your customer’s portfolio is crucial to your business’s success. Our twenty- plus years of global FMCG market experience, coupled with our local market network, intellectual property and expertise gives us the capability to deliver the best brands to create value for your organisation.

Delivering on commitments and response times are key to our industry, and a sustainable business relationship. Our commitment to our clients is that we not only operate with integrity and deliver on our promises, but we constantly strive to exceed client expectations.

Relationships are key to any long-term business relationship. This is a core value to our business. We appreciate our clients as more than just business transactions. At African Brand Company we invest time and resources in making sure that we are our clients’ first choice for their business requirements.

Operating out of Cape Town, South Africa, we are close to sea and airport facilities and offer premium hands- on care for your brands. (For some reason, our clients like to visit us often. We have a feeling it has nothing to do with our excellent port facilities…)

Passionately African, we believe in our home, it’s people and products, and we believe we can help bring Africa’s best offerings to the globe!

Some of our clients choose to prioritise supporting brands and products that have a ‘more than ethical’ approach. We have an extensive network in this field and are happy to guide you towards the causes that resonate with you and your company the most. 

“Relationships are key to any long-term business relationship.”

What kind of behaviours can you expect to see from us when you become one of our clients?

Integrity – we honour our promises and negotiate fair pricing and deals.

Proactive – we strive to do what others won’t, we always aim to go the extra mile and exceed client expectations.

Do Good – we believe in leaving the world (our home) better than we found it through partnering with more-than-ethical suppliers.

Africa is our passion and our speciality. Request a meeting to begin partnering with us today!

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Countries of

expertise

What our clients

HAVE TO SAY

We’d love to

HEAR FROM YOU

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