Consumers are more aware of the environmental impact of their actions and those of the larger community. Globally, 55 percent of consumers are more concerned about the environment due to COVID-19, with 35 percent paying more attention to sustainability claims. As a result of the pandemic and being confined to their homes, shoppers and restaurateurs have adopted a more local mindset, forcing them to live on what is available on their doorstep.
Products labeled as “organic” and “local” have broadening appeal as does the adoption of more plant-based foods. Consumers who still choose meat, dairy, poultry, fish, etc. can also choose products that are “antibiotic-free,” “grass-fed,” “free range,” etc. And it’s not just the product itself, but how the product is packaged that will impact consumer choices as more and more consumers opt for plastic-free solutions. Messaging around sustainable improvements will help consumers make choices that are ethical ones that positively impact animal welfare, sustainability, and the environment as well as their individual health.
A growing sense of purpose in younger consumers, worldwide, and growing convictions around ‘the right thing to do’ will increasingly turn consumers into citizen-first human beings.